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Mobile Game Trends

Explore the latest trends in mobile gaming, including popular games, emerging technologies, and market analysis.
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New mobile games launched; Outfit7 innovates in gaming trends; Focus on quality and community engagement

  • New mobile game releases: A roundup of new games includes titles like Candy Crush Solitaire, Doodle Jump 2+, and The Art of Fauna, showcasing the latest offerings in the mobile gaming market.
  • Trends in mobile gaming: The mobile gaming industry is influenced by product quality, expansion beyond traditional games, and a focus on core values. Key players like Outfit7 are innovating and building community while adapting to market changes and enhancing player engagement.

Mobile gaming surge predicted; King launches Candy Crush Solitaire; Gaming industry faces new trends and regulations

Mobile gaming surge predicted; King launches Candy Crush Solitaire; Gaming industry faces new trends and regulations
  • Esports trends in 2025: Predictions indicate a significant rise in mobile gaming, with popular titles like PUBG Mobile and Arena of Valor leading the market. The Esports industry is also experiencing consolidation through mergers and acquisitions, while colleges are increasingly investing in Esports programs to enhance career outcomes for students .
  • King Expands Its Roster with Candy Crush Solitaire: King has launched Candy Crush Solitaire, a new mobile game that reimagines the classic card game with unique features like the Hold Slot and Candy Color Bomb booster. This game aims to engage players through a sweet adventure in the candy world, enhancing the mobile gaming experience .
  • Horizon Scan 2025: Key Trends in Games & Esports: The gaming industry is evolving with key trends such as stricter consumer protection laws, the rise of AI in gaming, and increased competition. These changes are expected to shape the future of gaming and esports, particularly with the growing importance of mobile esports .

Mobile gaming market to reach $585 billion by 2025; Africa's games market driven by mobile gaming; Pocket Gamer Connects London highlights industry optimism

  • Mobile gaming market growth: The global mobile app market's total revenue in 2024 reached $535.8 billion, with projections of $585 billion in 2025 and $781 billion by 2029, driven by smartphone accessibility and 5G technologies.
  • Mobile gaming's impact in Africa: Mobile gaming is a significant driver in Africa's $1.8 billion games market, showcasing the trend of mobile gaming expansion in emerging markets.
  • Optimism for mobile gaming in 2025: The Pocket Gamer Connects London 2025 event highlighted optimism for the mobile gaming industry, indicating that mobile gaming is expected to lead the charge in the market.
  • Popular mobile games: New releases like Candy Crush Solitaire and Doodle Jump 2+ continue to capture attention, while Nintendo's Fire Emblem Heroes has generated $1.3 billion in revenue over eight years, underscoring its value in the mobile gaming market.
  • Shifts in mobile game spending: Despite an increase in mobile downloads in 2024, consumer spending on mobile games declined, indicating a shift in user spending habits amidst increased engagement.

Mobile gaming market grows rapidly; Shift towards interactive and social gaming experiences; Rise of augmented reality in mobile games

  • Mobile gaming market growth: The mobile gaming market has experienced rapid growth, characterized by increased revenue and market share, the dominance of free-to-play models, and the rise of mobile esports. Emerging technologies such as augmented and virtual reality are also being integrated into mobile games, shaping the future of gaming experiences.
  • Shift towards interactive experiences: Current trends in the gaming industry emphasize more interactive and social experiences, with a focus on multiplayer gaming and the role of social media. The growth of mobile gaming and the rise of streaming and esports are also significant factors influencing player interactions.

Top mobile games of 2025 include Roblox and Squid Game: Unleashed; global video game market to grow by USD 111.7 billion by 2029; mobile devices dominate gaming with increased consumer preference

  • Top mobile games of 2025: The current leading mobile games include titles like Roblox, Block Blast!, and Squid Game: Unleashed, reflecting significant downloads and revenue. The gaming market has seen substantial growth, with users downloading 258,000 apps per minute and spending $80 billion in games in 2024, highlighting the popularity and sustainability of these titles across iOS and Android platforms.

  • Global video game market growth: The global video game market is projected to grow by USD 111.7 billion from 2025 to 2029, driven by increased smartphone penetration and improved internet access. This growth is accompanied by a rising trend of gaming among women and the emergence of 3D games and graphics, supported by advancements in 5G technology for enhanced gaming experiences.

  • Mobile devices dominate gaming: The mobile devices segment led the global video game market in 2024, with a growing number of consumers preferring smartphones and tablets for gaming. Mobile games are designed to be accessible, catering to casual gamers and leveraging unique mobile features, which is expected to expand the market's reach, especially in rural areas.

Online gaming market to grow by USD 120.2 million by 2029; smartphone and tablet games market to reach US$ 123.45 billion by 2033; VR and AR market projected at $300 billion by 2025

  • Growth of the Online Gaming Market: The global online gaming market is projected to grow by USD 120.2 million from 2025-2029, driven by the popularity of e-sports and free-to-play models, with mobile games leading in consumer spending. Major players include Apple Inc., Electronic Arts, and Tencent Holdings, while challenges like cybersecurity risks remain.

  • Advancements in Online Smartphone and Tablet Games: The Online Smartphone and Tablet Games Market, valued at US$ 123.45 billion in 2023, is expected to grow at a CAGR of 5.41% through 2033, fueled by mobile technology advancements and the introduction of 5G. Key players are adapting to consumer preferences with new game mechanics and cross-platform integration.

  • Emerging Trends in Game Development: Developers must stay ahead of trends such as immersive environments, multiplayer interactions, and cross-platform compatibility to enhance player experience and engagement. Approximately 70% of consumers prefer games with social connectivity features, indicating a shift towards collaborative gaming experiences.

  • Impact of AI and Machine Learning on Gaming: AI and machine learning are revolutionizing gaming by creating personalized experiences and enhancing engagement. These technologies allow for dynamic worlds that adapt to player actions, with 85% of players more likely to return to games that offer tailored content.

  • Advancements in Virtual and Augmented Reality: The VR and AR market is projected to reach $300 billion by 2025, driven by innovative applications in interactive entertainment. Enhanced hardware and software are improving user engagement, with social features and haptic feedback technology making experiences more immersive.

Global gaming market to grow by USD 100.8 billion by 2029; AR and VR games gain popularity for immersive experiences; New mobile gaming genres like hypercasual games emerge

  • Global gaming market growth: The global gaming market is projected to grow by USD 100.8 billion from 2025 to 2029, with a CAGR of 8.4%. This growth is driven by the increasing demand for home entertainment, particularly during the pandemic, and the rising popularity of mobile games due to advancements in technology like 4G and 5G connectivity.
  • Emergence of AR and VR in gaming: The gaming industry is witnessing a significant trend towards augmented reality (AR) and virtual reality (VR) games, which are becoming popular for their immersive experiences and multiplayer functionalities.
  • Rise of mobile gaming genres: New genres such as hypercasual games and educational courses on tablets and mobile phones are gaining traction, reflecting the evolving landscape of mobile gaming.
  • Challenges in the gaming market: Despite the growth, the regulation of loot boxes presents a challenge for the gaming market, which is adapting to new consumer demands and technological advancements.

Global mobile game advertisers exceed 250,000; RPG games lead in marketing strategies; Chinese developers dominate RPG mobile game space

  • Global mobile game advertisers surpass 250,000: In 2024, the number of advertisers in the global mobile gaming market exceeded 250,000, marking a 60.4% increase from the previous year. This growth was driven by rising smartphone penetration in emerging markets and a strong willingness to make in-game purchases in established markets like North America and Europe, highlighting the significant potential for international market expansion.

  • Advertising analysis of global mobile games by genre: The advertising strategies in the mobile gaming market became more diversified in 2024, with RPG games leading the way in marketing efforts. The entertainment sector saw a 14.5% increase in advertisers, while puzzle games also gained traction, indicating a growing interest in these genres.

  • Marketing analysis of mobile RPGs: Chinese developers dominated the RPG mobile game marketing space in 2024, with a notable rise in the popularity of MMO and anime-style games. Short video creatives became particularly favored, reflecting players' preferences for quick and engaging content.

  • Examples of RPG’s popular creatives: The use of AI-generated video creatives surged in 2024, enhancing the marketing of RPG games. Innovations included promotional videos featuring AI-generated characters and endorsements from local celebrities, which effectively captured player interest and boosted game appeal.

2024 Mobile Gaming Marketing Trends Released; Mobile Gaming Market Grows 60.4%; Gen Z Drives New Gaming Preferences

2024 Mobile Gaming Marketing Trends Released; Mobile Gaming Market Grows 60.4%; Gen Z Drives New Gaming Preferences
  • Insights from the 2024 Global Mobile Games Marketing Trends: SocialPeta released a whitepaper analyzing marketing cycles for popular games like Capybara Go! and Jujutsu Kaisen Phantom Parade, providing actionable intelligence for companies in the mobile gaming landscape. The report highlights new growth opportunities and strategies for improved results in 2024 .
  • Global Mobile Gaming Market Growth: The mobile gaming market in 2024 saw significant growth, with over 250,000 advertisers and a 60.4% increase from the previous year. RPG games led the market, showcasing a strong demand for high-quality creatives despite economic fluctuations .
  • January 2025 Mobile Game Downloads: Block Blast and Roblox were the top downloaded mobile games in January 2025, with 32.5 million and 23.3 million downloads respectively. Other notable mentions include Subway Surfers and Garena's Free Fire, which benefited from a themed event .
  • Gen Z's Influence on Mobile Gaming: Gen Z is shaping mobile gaming trends by seeking immediate rewards and diverse payment methods. With 91% interested in earning through apps, their preferences are driving studios to adopt flexible reward schemes and transparent financial transactions .

Marvel Snap secures new publisher; Pokémon Sleep surpasses $140 million in revenue

  • Marvel Snap lands new publisher: Marvel Snap has secured a new publishing deal, indicating a significant shift in its market strategy and potential for growth in the mobile gaming sector. This development highlights the ongoing evolution of mobile games and their publishers in the competitive landscape.
  • Pokémon Sleep surpasses $140m: Pokémon Sleep has achieved over $140 million in revenue, showcasing its popularity and the successful integration of gaming with lifestyle elements. This milestone reflects the increasing trend of mobile games that blend entertainment with daily routines.